Creating engaging content is an essential part of a successful content marketing strategy. No matter how well written an article may be, a text-intensive piece of content can discourage readers from reading through it. By adding headings, quotes, bold, and italic texts, it will draw emphasis to key points and make reading more enjoyable. Adding images and videos will further visually stimulate readers. In this article, we’ll look at 12 content marketing ideas for creating engaging content.
Creating Engaging Content with these 12 Content Marketing Ideas
- Reference Links
- Gifs and Meme
- Bars, Charts, Tables, and Graphs
- Embed Facebook, Instagram, and Twitter Posts
- Quizzes and Polls
- Conduct a Discussion
Text-based Ideas for Creating Engaging Content
Sectioning an article with headings provides clarity for a piece of article. Many readers have the habit of skimming through an article for key points, and especially so for list type articles.
Crafting good headings that appeals to readers require skills and lots of practice. For Search Engine Optimization, it is a strategic practice to include keywords in the main heading (with the < h1 >) tag and adding synonyms to subheadings (< h2 > onwards).
Technically, Yoast SEO recommends adding a heading for every 300 or fewer words. This will make sure each point is elaborated adequately but not extensively.
Similar to headings quotes help to break the monotony for long passages of texts and adding emphasis to important sentences. Some quotes may be simple, such as increasing the font size or adding a colour, others may be more fancy by adding quotation marks, rules, and other visual elements.
…quotes help to break the monotony for long passages of texts and adding emphasis to important sentences.
For Divi users and web designers, learn how to style quotes on WordPress and other websites.Continue Reading
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