Creating engaging content is an essential part of a successful content marketing strategy. No matter how well written an article may be, a text-intensive piece of content can discourage readers from reading through it. By adding headings, quotes, bold, and italic texts, it will draw emphasis to key points and make reading more enjoyable. Adding images and videos will further visually stimulate readers. In this article, we’ll look at 12 content marketing ideas for creating engaging content.

Creating Engaging Content with these 12 Content Marketing Ideas

  1. Headings
  3. Reference Links
  4. Images
  5. Videos
  6. Gifs and Meme
  7. Infographics
  8. Bars, Charts, Tables, and Graphs
  9. Slides
  10. Embed Facebook, Instagram, and Twitter Posts
  11. Quizzes and Polls
  12. Conduct a Discussion

Text-based Ideas for Creating Engaging Content

#1 Headings

Sectioning an article with headings provides clarity for a piece of article. Many readers have the habit of skimming through an article for key points, and especially so for list type articles.

Crafting good headings that appeals to readers require skills and lots of practice. For Search Engine Optimization, it is a strategic practice to include keywords in the main heading (with the < h1 >) tag and adding synonyms to subheadings (< h2 > onwards).

Technically, Yoast SEO recommends adding a heading for every 300 or fewer words. This will make sure each point is elaborated adequately but not extensively.


Similar to headings quotes help to break the monotony for long passages of texts and adding emphasis to important sentences. Some quotes may be simple, such as increasing the font size or adding a colour, others may be more fancy by adding quotation marks, rules, and other visual elements.

…quotes help to break the monotony for long passages of texts and adding emphasis to important sentences.

For Divi users and web designers, learn how to style quotes on WordPress and other websites.

#3 Inserting Reference Links

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Adding links in a piece of article is a good Content Marketing and Search Engine Optimization practice. Anchor links that are embedded within text passages provide references to a supporting piece of article that is contextually related to the sentence. This provides convenience for readers to find out more about the topic on the site (internal links) or on another reputable site (external links). For SEO, this passes authority to the site that is linked.

Visual-Based Ideas for Creating Engaging Content

#4 Images

The most basic way of adding visuals is by adding an image. Good feature images on a piece of article give a preview of the content. It can extend the brand’s visual language and build up its brand’s recognition. Images inserted into passages or added in a blurb serves to break the monotony of texts.  

For free high-quality Creative-Commons licensed images, download them from UnSplash and Pixabay. Use tools such as Canva to resize or overlay texts on it. Learn how to optimise images for SEO to crowd out competitors in image search.

#5 Videos

Adding videos to an article is an option for creating engaging content. Videos keep readers engage on webpage for the entire length of the video, hence reducing bounce-rate and overall length of stay on a webpage.

Videos may be embedded from YouTube, Facebook, and other sites and added alongside written content to value-add them with fresh information. This can be part of your Content Marketing strategy, as writing articles based on an existing video, is easier to produce than a new original article.

For videos that are newly created, they may be distributed on social channels as part of a social marketing strategy.

#6 Gifs and Meme


A medium between images and videos, animated gifs and meme are attention grabbers and can easily become viral. Gifs and Meme are readily available and easy to create. For memes, the Meme Generator and Quick Meme are two free tools that can create memes in minutes. Gifs from Giphy can be added to articles.

READ  15 Free Google Tools for Content Marketing

#7 Infographics

Share facts and statistics by creating visually engaging infographics. A well-designed infographic can be circulated on Pinterest and directing new traffic to the website.

While elaborate infographics may need the help of a designer, simple ones can be done using large bold typography, graphs, charts, and other pre-existing graphic imagery, or templates. Get new ideas from Pinterest.

Digital Marketing and WordPress Tutorials - Content Marketing Ideas for Creating Engaging Content - Infographic by Canva - Leow Hou Teng

Infographic by Canva

See the full infographic on the 10 Types Of Awesome Visual Content Your Brand Should Be Creating Right Now by Canva.

#8 Bars, Charts, Tables, and Graphs

Another idea for creating engaging content is by adding bars, charts, tables, diagrams, and graphs. These data add authenticity to an article and presents information in a clear format.

Create bars, charts, tables, and graphs with Google Sheets and download them as images. Animated statistics can be made with the free Google Gif Maker.

Digital Marketing and WordPress Tutorials - Content Marketing Ideas for Creating Engaging Content - Data Gif Maker - Leow Hou Teng

Google Gif Maker Tool

On WordPress, the plugin such as the Table Maker can be used in comparing two or more stuff or showing schedules. The tables are treated as structured data that will be presented in search results.

#9 Slides

Embed slides on blog posts by creating them on Google Slides and uploading them on SlideShare. Slides are a good alternative to videos, as keywords are added to it alongside images. These get people to interact with it and stay on a web page.

There are existing slides on SlideShare which can be used on any article. This can be a method of expressing content and part of a content strategy.

User-Generated Ideas for Creating Engaging Content

#10 Embed Facebook, Instagram, and Twitter Posts

By adding an API from the various major social media channels, specific posts from Facebook, Instagram, Twitter, etc, can be embedded into blog articles. This collects responses from trending topics, such as a recent celebrity news or a public declaration by a politician.

However, when such posts are removed by the user, it will no longer be available in the article. Ethically, these posts steal a user’s information and possibly misappropriating what they say, hence care should be taken when using it.

#11 Quizzes and Polls

Get quick responses and add an interactive element to a blog post by adding quizzes and polls. These simple and brainless activities are entertaining for readers. BuzzFeed has a section dedicated only for quizzes.

To create one, use a free tool such as Apester and embed it into the post.


#12 Conduct a Discussion

While most sites have a comments function on their site, these are often neglected and left aside waiting for someone to post a response. Instead, start by posting questions in the comments to encourage users to respond to it.

From an SEO perspective, these comments are indexed by search and should be optimised. For WordPress users, add a comments plugin such as Disqus or Widget Pack. These plugins allow users to log in with a social media account and significantly reduces spam comments.

The feedback and responses from users can help to generate fresh ideas, adding new content to an article.

Hou Teng

Hou Teng

Art Director, Digital Marketing Strategist at
Hou Teng is a Singaporean graphic designer, specialising in both print and web. After graduating from Nanyang Technological University, School of Art, Design & Media, he has worked in advertising and launched an education startup as a side project. He has also worked briefly in a renovation start-up in Shen Zhen, China. While his strengths are in branding and layout design, he is also skilled in digital imaging, web design (HTML & CSS), WordPress content management and administration, search engine optimisation, and digital marketing.
Hou Teng