Link building is a core component of Search Engine Optimization (SEO). Links from a website passes authority to a receiving site, giving the site a ‘vote’. Unfortunately, not all links are equal, and bad links may cause negative SEO. Hence, be consistent in identifying links pointing to a website, and disavow links that are deemed harmful to the search ranking.
In this tutorial, we’ll look at what are disavow links, and how to use Google’s Link Disavow Tool. Let’s begin!
The Content of Discussion:
- Understanding Link Building
- Identifying Bad Links
- Learn about Disavow Links
- Using Google’s Link Disavow Tool
- Preparing a Valid Disavow Links Text File
Understanding link building is the first step to take before any attempt to disavow links. Link building is an essential ranking factor in Search Engine Optimization (SEO). A site that receives many links from other websites is deemed as a good source of information for a particular keyword. Search engines will rank these websites on page one of a search result as they are deemed the most relevant to a user’s request.
As mentioned earlier, not all links are equal; a link from a well-known site or high-authority site weighs more than several or even hundreds of links from newly created and unknown websites. These prevent potential link schemes where marketers create multiple websites for the sole purpose of building links between them.
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