The ‘Contact Us’ or ‘Contact Me’ page is a core part of a website as it allows potential and existing customers to find or reach out to a business/person. Often, marketers assume customers on this page are convinced and are interested to know more about the company’s product and services. Even more fail to recognise the page as a ‘last impression’ or ‘ultimate frontier’ page before the actual sales. In this tutorial, we will look at how to build an effective Contact Us page to turn requests into actual sales.
An Effective Contact Us Page should include:
- Contact Information
- Telephone Number
- Email Address
- Physical Address
- Other Address/Contact Information for different outlets/offices
- Contact Form
- Map and Directions
- Social Media Accounts
- Email Subscription Box
- Explain why a Customer should contact the Company
- Key Features of Products and Services
- Frequently Asked Questions (FAQs)
- Redirect to a Thank-You Page
Standard Information on an Effective Contact Us Page
On most webpages, the Contact Us page contains essential contact information such as telephone number, email address and a physical address of the office or shop. Others might include a contact form or a Google Map of the location to help users plan their journey to the location. At the basic level, this information should be included to fully optimise an effective Contact Us page.
The most basic Contact Us page should contain contact information such as the telephone numbers, email addresses, and physical addresses of every shop, office, or outlet for the business. Different customers may have their preferred way of communication; some may want an immediate response by calling the office or shop; others might be more comfortable emailing to avoid any direct interaction. By providing these different channels of communication, customers will more likely contact the company.
NOTE⇒ Be sure to follow through with the same communication channel, especially for emails. This will avoid any confusion and ensures a good customer relationship.
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