Content Marketing is a core component of Digital Marketing – fresh content is indexed in search and it can be shared on social media. As part of Google’s core business in providing digital marketing solutions to companies, it has provided a huge range of free Google tools for Content Marketing.
Why Content Marketing?
Sharing articles with potential customers, not only informs them on your business and services but also shapes customers’ tastes and preferences that align to those products and services by the company.
Along with Social Media Marketing, Email Marketing and Search Engine Optimisation (SEO), Content Marketing forms an important component of Digital Marketing. This is because fresh content is needed to share them through social media or email newsletters and creating more robust internal links in SEO.
Content can also be monetized for advertisements and product/service features, depending on each business.
Free Google Tools for Content Marketing
From researching on keywords and identifying trends for SEO, to the actual content creation, and publishing articles, there is a range of free Google tools for content marketing. This article will cover 15 of these free tools and services by Google:
- Google AdWords Keyword Planner
- Google Trends
- Google Search
- Save to Google
- Google Forms
- Google Keep
- Google Docs
- Google Slides
- Google Drive
- Data Gif Maker
- Google Calendar
- Google Sheets
- URL Shortener
Free Google Tools for Content Research
Before planning a new piece of article, advertisers who wish to boost organic SEO should refer to the Google AdWords Keyword Planner for topics and keywords to write. An accompanying tool for the paid Google AdWords for search engine marketing (SEM), the AdWords Keywords Planner is given free. The tool is useful for SEO research on keywords competitiveness and to explore new keyword ideas. Content can then be strategized accordingly in line with these identified keywords.
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