Images are not only engaging and visually pleasing, they also break the monotony of long passages of text. An image such as an animated gif or an infographic, keeps people entertained and brings a person’s attention to key information. Since images are an essential part of creating an engaging content, it is imperative to learn how to optimise images for Search Engine Optimisation (SEO).
Why Optimise Images for Search?
Images account for a large proportion of downloaded bytes on a web page. Optimizing images for search can yield significant byte savings and performance improvements for a website, thus improving the overall user experience. Learning how to optimise images for search enables a smooth delivery of images while ensuring that the image quality is not compromised.
Images account for a large proportion of downloaded bytes on a web page. Optimizing images for search can yield significant byte savings and performance improvements for a website, thus improving the overall user experience.
A well-optimised image will be properly indexed in the search results. This can be done by including a descriptive alt attribute and inserting a proper title to the image.
Page Speed as an Important Ranking Factor
The page loading speed is an important ranking factor in Search Engine Optimisation. Multiple large images greater than 1MB each will drastically slow the loading process of a web page. In order for a web page to score well on Google PageSpeed Insights, images have to be displayed at the exact dimension (100% width and height), rather than being scaled down with CSS or HTML.
Optimising Images on Google PageSpeed Insights
The free Google PageSpeed Insights allows a user to find out how well a website scores in speed performance. By inputting a web link in the ‘Analyze’ box, a user will be provided with a list of factors affecting page speed, including ‘Optimize Images’. It further lists out specific images to optimise to improve on the overall loading speed of the web page.Continue Reading
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