Permalinks form the structure of a website; they are the links to the individual web pages and posts. On WordPress, permalinks are often overlooked, since they are automatically generated from a page or post title. Since permalinks are where information of a web page can be found, it is imperative to learn to optimize permalinks on WordPress, to ensure that a site ranks well for SEO.
In this Search Engine Optimization basics tutorial, we’ll look at:
- What are Permalinks?
- Why should we optimize permalinks?
- How to optimize permalinks on any website?
- Additional ways to optimize permalinks on WordPress
- Redirecting new permalinks and avoiding 404 errors
A permalink or permanent link is a URL that should be unchanged and kept the same for a long period. By doing so, it yields a hyperlink that will always return the correct web page. Permalinks should be kept simple as friendly URLs, to be easy to type and be referred.
In layman term, permalinks are the links on your website address or domain name plus its slug. An example of a permalink,
As mentioned earlier, permalinks are the web addresses used to link individual pages and posts. Since it serves an important function, optimizing permalinks is an essential part of SEO.
#1 Optimize permalinks has potential ranking benefits
While permalinks are not crucial to a site’s ranking, keywords in permalinks may return positive on search. Keywords in the permalinks are the clearest indicator of a page’s relevance to the search query. Even though search results will not be easily manipulated just by adding keywords in permalinks, optimising permalinks does not require much effort either.
#2 Permalinks affect the website structure
Permalinks can help to organise multi-page websites into proper layers, ‘filing them in the right directory. In order for a website to be properly indexed, a sitemap should be submitted to the Google Search Console. The sitemap comprises a list of all permalinks on the entire domain, and it can be auto-generated with a plugin such as Yoast or All-in-One SEO plugin on WordPress.
Grouping related pages together help users to navigate the website better and improving the overall user experience.
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