Link building is an important rank factor in Search Engine Optimization (SEO). Sites receiving many links from other websites are ranked higher in search than those with fewer referrers. Although links from social media have a ‘nofollow’ attribute, i.e., it does not contribute to the overall link count, such links are still useful. Social Media link building is an SEO hack that should be adopted as part of a comprehensive digital marketing strategy.
In this SEO tutorial, we’ll look at:
- Acquiring Natural Links
- Spam Links
- Acquiring Bad Links
- Social Media Nofollow Links
- Reasons for Social Media Link Building
- How to build links on Social Media
- Social Media Platforms to Optimise for Links
In order for a link to be taken into consideration by search engines, links should be acquired naturally. This means that links should not be formed due to any form of payment, such as through a sponsorship or a web advertisement.
An alternative method that is gaining popularity, is by masking advertisements in the form of products or services reviews on popular blogs and websites. These methods are allowed and encouraged when they give in-depth insights of products and services. These promote their businesses and creates link opportunities.
Marketers adopting Black Hat Tricks in the past may create spam links in the comments section of blogs or through forum postings. However, Google has since updated its search algorithm to identify them and discredit their value.
Yet, there may still be marketers adopting these tricks. For example, marketers may use such methods to create bad links to bring down a competitor’s site. Other referral spam sites such as SEO Jokes and Uptime Beta, might link to a website, hoping that the owner will visit their web page.
To prevent spam links in the comments section, WordPress users may use a plugin such as Disqus Comment System (the one I am using below) or WidgetPack Comment System. These plugins will add a Nofollow attribute to links in the comments section.
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