Poulet Restaurant Menu Pitch
Dining along the Streets of Paris
Poulet; meaning chicken in French set its first debut at Bugis+ in July 2012. The restaurant is a modern French-themed bistro offering affordable French classics to the mass public. Driven by the passion and inspiration from market ingredients and classic French cooking techniques, Poulet serves up an array of French cuisines priced at a comfortable range.
Project Brief
What We’re Tasked to Deliver
With the introduction of new dishes to its menu, Poulet seeks an updated menu design that will be in line with its restaurant set-up while featuring the iconic Eiffel Tower.
The solution that we proposed was to feature the iconic Eiffel Tower in a three-dimensional form when the menu is placed on the dining table. Together with an illustrated Paris street scene, it serves to immerse the diner in the French atmosphere.
Alternative Design
Alternative Design Option We Provided
In addition to the above design option, we provided an alternative solution to simplify the production process. The content was laid out to fit a three panel menu. Similarly, the Eiffel Tower could be seen standing on the dining table when 2 menus are placed side by side.
Project Details
— Studio
3AD Group Pte Ltd
— Client
Poulet, Minor Food Group
— Project Date
May 2014
— Design & Illustration
Leow Hou Teng
— Copywriter
Hilary Yeo
— Accounts & Servicing
Ivan Foo
— Project Category
Publication
— Deliverables
Menu Design
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