Poulet Restaurant Menu Pitch

Dining along the Streets of Paris


Poulet; meaning chicken in French set its first debut at Bugis+ in July 2012. The restaurant is a modern French-themed bistro offering affordable French classics to the mass public. Driven by the passion and inspiration from market ingredients and classic French cooking techniques, Poulet serves up an array of French cuisines priced at a comfortable range.

Leow HouTeng Design Portfolio - Poulet Restaurant Menu - Interior

Project Brief

What We’re Tasked to Deliver

With the introduction of new dishes to its menu, Poulet seeks an updated menu design that will be in line with its restaurant set-up while featuring the iconic Eiffel Tower.

The solution that we proposed was to feature the iconic Eiffel Tower in a three-dimensional form when the menu is placed on the dining table. Together with an illustrated Paris street scene, it serves to immerse the diner in the French atmosphere.

Leow HouTeng Design Portfolio - Poulet Restaurant Menu - Standing
Leow HouTeng Design Portfolio - Poulet Restaurant Menu - Standing 2
Leow HouTeng Design Portfolio - Poulet Restaurant Menu - Open
Leow HouTeng Design Portfolio - Poulet Restaurant Menu - Closeup
Leow HouTeng Design Portfolio - Poulet Restaurant Menu - Closeup
Leow HouTeng Design Portfolio - Poulet Restaurant Menu - Open Front
Leow HouTeng Design Portfolio - Poulet Restaurant Menu - Open Back

Alternative Design

Alternative Design Option We Provided

In addition to the above design option, we provided an alternative solution to simplify the production process. The content was laid out to fit a three panel menu. Similarly, the Eiffel Tower could be seen standing on the dining table when 2 menus are placed side by side.

Leow HouTeng Design Portfolio - Poulet Restaurant Menu - Design B 4
Leow HouTeng Design Portfolio - Poulet Restaurant Menu - Design B 1
Leow HouTeng Design Portfolio - Poulet Restaurant Menu - Design B 2

Project Details

— Studio

3AD Group Pte Ltd

— Client

Poulet, Minor Food Group

— Project Date

May 2014

— Design & Illustration

Leow Hou Teng

— Copywriter

Hilary Yeo

— Accounts & Servicing

Ivan Foo

— Project Category

Publication

— Deliverables

Menu Design

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